Travellers are increasingly turning to AI platforms like ChatGPT, Perplexity, and Google's AI Overviews as an early stop when researching where to stay. Google is evolving how search results are presented, with AI-generated answers becoming increasingly prominent. Hotels that aren't readable by AI risk being left out of that conversation entirely.
of bookings for independent properties came through OTAs in 2024
of travellers use AI to find where to stay
of consumers want AI in future travel plans
lost to OTA fees on every booking
Everything we build is designed for hotels.
Get recommended by AI before travellers reach the OTAs.
Dashboard and tracker show exactly how AI models mention your hotel over time.
Convert more guests through your own website and reduce your reliance on commission-based booking platforms.
AI Visibility Audit
We analyse how your hotel appears across ChatGPT, Gemini, Claude, Perplexity, and Google AI Overviews. You'll receive your myhotail Visibility Score™, platform-by-platform insights, competitor comparisons, and Generative Engine Optimisation (GEO) recommendations to help your hotel appear in more AI recommendations.
Get a free audit →AI Visibility Dashboard
Track your hotel's visibility across every major AI platform from a single dashboard. Monitor changes in your myhotail Visibility Score™, compare performance across platforms and languages, see how competitors evolve, and receive ongoing insights into what's improving - or holding back - your visibility.
See the dashboard →Growth Partnership
AI search is constantly evolving. We continuously monitor your visibility, implement improvements, and adapt your hotel's online presence so you're ready for what's next. You focus on your guests - we handle the rest.
Talk to us →
myhotail is built exclusively for hotels that want to increase direct bookings and reduce reliance on online travel agencies (OTAs). Whether you're a boutique hotel, family-run property, or small hotel group, we help you become more visible where travellers are increasingly searching: AI platforms.
More travellers are using AI platforms like ChatGPT, Gemini, Claude, Perplexity, and Google AI Overviews to decide where to stay. Instead of showing a list of websites, these tools generate recommendations based on the information they understand about each hotel. If AI can't clearly understand your hotel, it's far less likely to recommend it to potential guests.
SEO helps your hotel rank in traditional search engines like Google. AI visibility focuses on whether AI platforms understand and recommend your hotel when travellers ask for suggestions. Strong SEO is still essential, but AI also relies on clear entity signals, structured content, schema markup, and trustworthy information to confidently recommend a hotel.
Not at all. OTAs remain an important source of bookings for many hotels. Our goal is to help more guests discover and book directly with you, reducing commission costs while maintaining a healthy mix of booking channels.
No. Whether you choose a Scan, Report, Dashboard, or Growth Partnership, we guide you through every step. Our recommendations are clear, prioritised, and designed for hotel owners and managers - not technical teams.
Simply begin with our free AI Visibility Scan. Within minutes, you'll see how visible your hotel is across leading AI platforms and where you're missing opportunities. From there, you can decide whether to improve your visibility yourself with our Report and Dashboard, or work with us through our Growth Partnership. See our services →
